In this video, Natalie Lunbeck from Shipyard discusses the importance of ephemeral environments in redefining pre-production. She shares insights from her journey at Shipyard, emphasizing the advancements in production infrastructure and the need for pre-production to catch up. Natalie explores how ephemeral environments can provide unlimited, on-demand staging environments, enhancing testing and collaboration while reducing costs and risks. She also highlights a community project aimed at promoting best practices in ephemeral environments.